sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> valentine's day is coming up and if you want to give some sweet treats to your sweetie, here's a thought. today's elevator picture hopes their chocolates will melt our panel's hearts. >> good morning. my name's jerome and this is kevin. we're co-founders of berkshire walk chocolate in western massachusetts where we make all-natural chocolate bars. what makes us unique in the market that is although we use the highest-quality ingredients, berkshire bark has a fun, unpretentious nature and an accessible pr